What it cost - 1939
Butter 1/6 (7½p) per lb.
Margarine 6d (2½p) per lb.
Lard 7d (3p) per lb.
Cheddar cheese 10d (4p) per lb.
Danish side bacon 1/6 (7½p) per lb.
Milk 3d (1½p) per pint
Egyptian eggs 8d (3½p) per dozen
CWS Tea-tips 3/- (15p) per lb.
Granulated sugar 4½d (2p) per lb.
Large tin of Lokreel peaches 1/2 (6p)
Nestles cream 6½d (2½p) per small tin
Sweet biscuits 1/- (5p) per lb
Chocolate Fingers 1/9 (8½p) per lb.
Flour 1/7 (8p) per stone (14lb.)
Self raising flour 7½d (3p) per 3lb.
Players cigarettes 10 for 7d (3p)
Woodbine cigarettes 10 for 5d (2p)
St Bruno tobacco 1/2 (6p) per 1oz.
Marcella Elegante cigars 50 for £1/1/6 (£1.07½p).
Danish eggs, large 2/- (10p) per dozen.
Potatoes 1/2 (6p) per stone (14lb).
A live-in maid doing plain cooking could be engaged for £1 per week and a modern furnished bungalow could be rented for 2 to 3 gns (£2.10p to £3.15p) a week, a detached three bedroomed bungalow with a garage and garden cost £550, and a new baby Austin to go into the garage would cost £122.
Barry Noble advertised: Jaffas 1d (½p) each
Nelis pears 4d (1½p) per lb
Newtowns 4d (1½p) per lb
McIntosh Reds 4d (1½p) per lb
Grapefruit 5 for 4d (1½p)
Lemons ½d (-) each
Cooking Apples 6d (2½p) for 3½lb.
What it cost - 1940
Rowntree's Cocoa, 6d (2½p) per ¼lb.
Chappie Dog Food, 7d (3p) per tin.
- Black Cat cigarettes, 10 for 6d (2½p).-
- Reckitt's Bath Cubes, 2d (1p) each. - A small bungalow, £250.
- - 10 hp Vauxhall saloon car, £169.
- - Drene Shampoo, 6d (2½p),
- 1/- (5p) and 2/6 (12½p) per bottle.
- - Maltesers, 2d (1p) per packet, 6d (2½p) per box
- - Oxydol sold in 3½d (1½p), 6d (2½p) and 1/- (5p) pkts.
- Wrigley's PK Chewing Gum, 1d (½p) per packet
- - Halls Wine, 3/9 (19p) and 6/6 (32½p)
- per bottle.
- Celanese ties cost 1/6 (7½p) each.
The Scottish Motor Traction Co Ltd advised that the fare from Glasgow to London was £1/10/- (£1.50p) and the return fare was £2/10/- (£2.50p).
120 Wills 'Gold Flake' cigarettes could be sent to the British Forces in France for 3/9 (18½p).
Seats in London's 'His Majesty's Theatre' to see Stanley Lupino, Florence Desmond & Sally Gray in 'Funny Side Up' cost from 1/6 to 10/6 (7½p to 52½p).
What it cost - 1941
Embassy cigarettes, 10 for 9d (4p)
- Wisdom toothbrushes, 2/5 (12p) each
- Eve toilet soap 3d (1½p) per bar
- Palmolive toilet soap 4d (2p) per bar
Vim 6d (2½p) per canister
- De Reszke Minor cigarettes, 10 for 6½d (2½p)
- Hartley's headlamp masks 10/6 (52½p) to 12/6 (62½p) each
- Gibbs Dentifrice 7½d (3½p) and 1/3 (6½p) per tin
- Cremola Pudding 3d (1½p) and 6d (2½p) per pkt
Rowntrees cocoa 5d (2p) per ¼lb and 9½d (3½p) per ½lb
- Cadbury's Ration Chocolate sold at 2½d (1p) per bar, the supply was very limited - and the weight of the bar was not mentioned.
Gamages advertised a shirt (with a spare collar) at 6/11 (35p)
- a pair of flannel trousers at 15/9 (78p)
- a pair of shoes, all leather at 13/9 (68p)
- and a mans self lined raincoat for 1 guinea (that was £1/1/- (£1.05
What it cost - 1942
This from a Rowntree's advertisement ..
. Brunch chocolate bars, Cream Tablet bars and bars of Plain York chocolate all sold at 2½d (1p) and 2 points each
- the famous fruit gums were no longer sold in tubes or packets but were sold loose at 7d (3p) and 4 points per 4oz.
Other prices quoted were ... Black and White Scotch Whisky £1/3/- (£1.15) per bottle and 12/- (60p) per ½ bottle
Zixt Hand soap (soap with an abrasive added for dirty and oily hands) 4d (1½p) and 1 coupon per small tablet
- A three hole safety razor plus three razor blades - 'worth their weight in gold' - for 2/10d (14p).
Gamage's advertisement ... Featured a Black Japanned Metal Coal Bunker to hold 2 cwt. cost £1/5/3 (£1.26) plus 3/- (15p) carriage
- Gas Pokers were priced at 5/9 (29p) postage and packing 7d (3p) extra,
- the flexible metal tubing for it cost 5d (2p) per foot extra.
What it cost - 1943
Taken from various newspapers
... Strawberry plants 12 for 2/6 (12½p)
- Raspberry canes 12 for 3/6 (17½p)
- Darwin Tulip bulbs 12 for 7/6 (37½p)
- 100 mixed Daffodil, Tulip and Narcissus bulbs for 19/- (95p)
... Cadbury's Red Label drinking chocolate 10d (4p) per ½lb
- Bournville cocoa 9½d (3½p) per ½lb
- Bourn-Vita 1/5 (7p) per ½lb
- - Woodwards Gripe Water 1/5 (7p) per bottle
- - Booth's Dry Gin £1/5/3 (£1.26) per bottle and 13/3 (66p) per ½ bottle
- - Wooden soled shoes (which were really clogs) 5 coupons and 12/4 (62p) - One handed storm proof cigarette lighter 6/6 (32½p) plus 6d (2½p) postage and packing.
What it cost - 1944
Oatmeal 3½d (1½p) per lb
- Meat (average price) 1/2 (6p) per lb
- Potatoes 7d (3p) per ½ stone (7lb)
- Sugar 4d (1½p) per lb
- Milk 9d (3½p) per quart
Cheese 1/1 (5½p) per lb
- Bacon 1/10½ (9p) per lb.
- Eggs large 2/- (10p) per dozen and small 1/9 (8½p) per dozen
- Bread 9d (3½p) per 4lb loaf.
What it cost - 1945
Fairy Soap 6½d (2½p) per tablet
Persil 4d (1½p) per small packet
- Churchman cigarettes 20 for 2/6 (12½p)
- DuBarry face pdr 4/- (20p) per box
Gibb's Dentifrice 7½d (3p) per block
Cadburys Dairy Box 9d (3½p) ¼lb box
Betox (like Bovril) ½lb jar for 1/4 (6½p)
Johnnie Walker Red Label Whiskey £1/5/9 (£1.28½) per bottle,
13/6 (67½p) per ½ bottle
- Johnnie Walker Black Label Whiskey £1/7/9 (£1.38½) per bottle.